I woke up this morning and did my normal morning routine. I hung out in bed for a bit, cuddled my boyfriend, and then proceeded to check social media. I came across an Instagram post about Lime Crime Makeup and their complicated history with the vegan crowd.
Let me start off by saying I have been an adamant fan of this company for awhile now. I found them back in 2008 (I went vegan around the beginning of 2011) when they were only selling a few bright shades of lipsticks and single pots of eyeshadows. I needed a blue lipstick for a Halloween costume and they had it. Fast forward to the present day, Lime Crime has three different lip products (Opaque Lipstick, Velvetines, and Carrousel Gloss), four different eye products (Eyeshadow Helper, Fantasy Palettes, Zodiac Glitter, and Eyeliner), and nail polish.
Now, to address the problematic issues that have arisen in the past few years. I searched “how vegan is Lime Crime” on Google and got varying results. The top search result was a link to Lime Crime’s Customer Care page, since one of the questions is in regards to the company being cruelty-free. Other search results included a positive review from Humanely Chic, a blog dedicated to cruelty-free beauty and lifestyle, and some Tumblr blogs (Lime Crime Uncensored and Oh Dear, Doe Deere!) dedicated to expressing frustrations about the company and CEO/Founder, Doe Deere.
Lime Crime (signed by Doe Deere) wrote a post on Tumblr in response to Vegan Makeup and the post they wrote in regards to the discomfort that possible mislabeling led to. Here are some highlights of the response post.
- “From our humble beginnings in 2008, Lime Crime was always a cruelty-free company”
- “The two eyeshadows that contained carmine — a red pigment found in certain insects — were eliminated from the line in 2010. Please note that we never marketed our non-vegan products as vegan; prior and during the reformulation, we labeled diligently which is which on our website, to avoid any confusion.”
- “I’m happy to announce that in addition to being PETA-Certified Cruelty-Free, Lime Crime is in the process of becoming Leaping Bunny-approved.”
- “As of 2012, Lime Crime is proud to be a 100% vegan makeup line.”
This Tumblr post was written in April 2014 so it’s pretty recent. One thing I always try to do when looking at information online is see when the information was posted. I feel that the more recent, the better. Doe Deere claims that there has never been mislabeling but other people beg to differ. There are always two sides to every story. Looking at Logical Harmony’s Cruelty Free & Vegan Brand List, Lime Crime is not bolded which means it is not 100% vegan. Logical Harmony strives to keep this list up to date but I am not sure when the last time the list was updated or the last time Logical Harmony reached out to Lime Crime. (Note: I will update this section of the post when I get a reply from Tashina). As I have mentioned before, Logical Harmony is my number one resource for figuring out which brands are vegan and cruelty-free.
In conclusion, I am personally going to stop supporting Lime Crime. One of my BIGGEST criteria for going vegan was hating the uncomfortable feeling of not getting straight answers about sources or not knowing sources when it came to animal products in relation to food, clothing, cosmetics, household items, etc. I do not feel comfortable in continuing to support a company that has had problems. Though I will say my past orders arrived timely and had great customer service during the one time I had an issue with an order.
ALSO! Since this blog focuses on college living, Lime Crime is pricey. I recently ordered eyeliner since it has been my favorite to use (up until today). It was $21.21 altogether. Lime Crime has been raising prices since I first started buying from them. For me and my situation (full-time college student with no job but have a strict monthly allowance), twenty dollars is little too steep for regular use and for a single makeup product. I am back on the hunt for affordable vegan liquid eyeliner!
Please feel free to comment your thoughts on this post! I would love to hear other opinions on Lime Crime and on the idea of supporting companies who have been in similar situations.
UPDATE! I got a response from Logical Harmony saying that currently Lime Crime is indeed 100% vegan. I hope this fact helps readers in regards to their decision after reading this post.